Welcome

Phototype...where art and science meet

Welcome WomanAll your hard work has led to this. It’s the final “moment of truth” – your target consumer is staring at the retail shelf, deciding whether or not to purchase your brand…will you be successful? We’re here to make sure you are.

We believe...

  • Your brand’s appearance at shelf should always match the vision you championed, the equities you created and the design you approved.
  • Your brand’s colors should always be consistent, vibrant, crisp and clean regardless of the printing process, the substrate or the printer…so your brand looks exactly the same, everywhere it’s sold.
  • Your experience designing and executing brand graphics should always be efficient, turnkey, and hassle-free, giving you more time to work on your next strategic initiative.

... and we make it happen.

At Phototype, we treat your brands as if they were our own. We ensure brand integrity, intent and impact are optimized across your entire graphic supply chain, up to the final “moment of truth” – the retail shelf. And we do it like no one else.

We offer robust solutions in Design, Production, and Management that work together to optimize your concept-to-shelf experience. Our ability to seamlessly integrate the art of design with the science of execution, in a highly efficient and effective way, is the unique value we bring to our clients, every day — sometimes in ways they could never have imagined.

Unparalleled brand power and efficiency is unleashed when inspired design is executed with scientific precision. We call this powerful intersection “where art and science meet” and we deliver it through our proprietary SMARTartSM process.

Steve and David OlberdingA Little About Us

We’re a 4th-generation, family-owned business – a strategic, creative, and production powerhouse that provides fully integrated graphic solutions to the consumer packaged goods (CPG), medical/pharma, retail, printing and converting industries. We have specific expertise in branded CPG and are proud to be strategic partners with a number of leading organizations including Kimberly-Clark, Procter & Gamble, Johnson & Johnson, Church & Dwight and Hershey’s.

In service to our valued clients, we employ over 280 passionate problem solvers – devoted strategists, designers, production artists, graphics application and workflow specialists, programmers, account managers, color scientists and printing experts.

We have a highly innovative spirit, reinvest a generous portion of our annual revenues into Research & Development, and celebrate the joy of creating customized solutions that empower our clients and enable them to achieve their goals.

Let's Talk

We want to be the trusted advisor you rely on for superior graphic solutions, by continuously delivering unsurpassed industry expertise, breakthrough innovation, and an exceptional client experience.

Warm Regards, 

Welcome Signature