Articles

October 2016

The New FDA Nutrition Facts Panel: Our Recommendation? Start Now.

We’re off! Many brands are in the race to compliance regarding the new Nutrition Facts Panel (NFP) guidelines announced by the Food and Drug Administration (FDA). Bringing millions of SKUs into compliance by the July 2018 deadline is no small feat. Packaged food and beverage companies and their supply chain partners need to start planning now to avoid the looming threat of production bottlenecks for converters.

Kellie Best contributes to the panel discussion about format changes on the Nutrition Facts Panel, and advises brands to involve their supply chain partners early, and listen to their advice.Phototype Production Artist Kellie Best recently served as a panelist on a webinar hosted by the Printing Industries of America discussing how to best prepare for the upcoming changes—and how partners can guide brands through the process. The webinar featured keynote speaker Kimberly Wingfield, Director of Science Policy, Labeling and Standards for the Grocery Manufacturers Association (GMA), the world’s largest trade association representing the food, beverage and consumer products industry.

There is growing concern among GMA members that the July 2018 deadline doesn’t provide an adequate amount of time to convert packaging to compliance. While there is speculation that extensions will be needed (and possibly granted), brands can’t afford to hold their breath in hopes that will happen. Manufacturers need to prepare in earnest and work closely with their partners to be ready.

“The best thing you can do now is start the conversation with your packaging and printing partner—and listen to their advice,” Best advised on the webinar. “We’re helping our clients do just that right now, from something as straightforward as creating production spreadsheets and timelines to leading brainstorm sessions where many packaging aspects can be addressed.”

Highlights of the NFP changes include, but are not limited to, nutrient disclosures, reference amounts, serving size changes and design and format updates. Read more from Phototype discussing these highlights. Compliance deadlines are:

  • July 26, 2018 for food manufacturers with at least $10M in annual sales
  • July 26, 2019 for food manufacturers with less than $10M in annual sales

Your next move? Even if your compliance deadline isn’t until 2019, start the conversation internally and with suppliers about how best to tackle changes. A thorough approach to these changes can open new doors for your brand packaging.

 

Phototype is a 4th-generation, family-owned company that provides fully integrated graphic solutions to the consumer packaged goods (CPG), medical/pharma, retail, printing and converting industries. To learn more, contact us.