Company News

April 2016

gravity attends AIGA Strategy Workshops

On March 18th, a team from gravity attended two workshops at The Cincinnati Art Academy presented by Jose Caballer, well-known creative director and digital-agency founder (The Groop), focused on leading brand strategy.

During the full-day session, hosted by The American Institute of Graphic Arts (AIGA), the team focused on sharpening their facilitation skills and understanding how to build solutions with clients. Learning to translate client ideas into strategy using process framework tools was a key take-away for alignment and shared goals.

Workshop leader, Jose Caballer, has worked with diverse clients including Al Gore, Jamie Oliver, Thomas Keller and Alice Waters, plus corporate clients like Disney, Nike and MySpace. Jose now spends his time as Chief Content Officer and Co-founder of The Skool, an online media company that teaches designers, developers and marketers how to collaborate, execute and thrive in the digital economy. 

gravity is a strategic design firm specializing in consumer packaged goods. In partnership with Phototype, its parent company, gravity assesses and delivers unique solutions to its clients. To learn more, contact us.


 

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