Gravity wins Gold!
In preparation for the recent Ohio Craft Brewers Conference, Gravity was asked to design a series of craft brew cans to showcase the print capabilities of our pilot can press.
The team went to work and came back with a design that combined specific ink or finishing techniques with cultural elements of Cincinnati and surrounding areas, all under the name of a fictitious brew line. The cans were complemented with small sales sheets explaining each finishing technique and general capabilities of our press. A simple, yet sophisticated, 4-pack corrugated carrier completed the sales kit.
The kits proved a big success at the show and now give our sales team an attractive and informative vehicle to share with craft brew prospects. The designs also wowed the judges of this year’s, Cincinnati AAF – “CincinnADDYs”; taking Gold in the sales kit/sheet category and one of three coveted Judge’s Choice awards. The CincinnADDYs are the first phase of a three-tier, national competition conducted by the American Advertising Federation; recognizing the creative spirit of excellence in the art of advertising.
Congratulations to our Gravity team and best wishes in the upcoming competitions!
To learn more about Gravity, click here.
Phototype is a 4th-generation, family-owned company that provides fully integrated graphic solutions to the consumer packaged goods (CPG), medical/pharma, retail, printing and converting industries. To learn more, contact us.