Company News

October 2019

Local business celebrates 100th anniversary and announces new name!

October 2, 2019 – For immediate release

Local business celebrates 100th anniversary and announces new name!

On September 27th the Phototype Engraving Company officially celebrated 100 years in business.  Started in 1919 by 3 men with $4,000 and a dream, the company has continued to grow and thrive with a continual focus on family values, excellent customer service and high quality. 

Now Phototype enters its second century as a fourth-generation, family-owned business.  In an effort to embrace its family legacy and to clarify its portfolio of services, effective today Phototype will begin doing business as the Olberding Brand Family.

 The Olberding Brand Family will include three core brands that are seamlessly integrated and allow us to best deliver our end-to-end services:

  • Gravity is our branding and design group
  • Amplify is our adaptive and brand expansion group
  • Phototype is our pre-press and graphic solutions group

At the celebration Friday night, the current co-owners, Steve and David Olberding thanked the assembled guests including employees, clients and suppliers.

 “To all of our current and former employees, those who are here live and those who weren’t able to make it, from across the country, and around the world, thanks for all the work that you have done, and continue to do, to deliver tremendous customer service, quality and value to our clients. We consider all of you part of our family and appreciate your dedication and contributions to our success as an organization.

To all of our clients and suppliers, you’ve pushed us to innovate, helped us to keep ahead of our competition and remain relevant in this ever-changing industry… Thank you for your partnership and the trust that you put in us everyday to protect your brands.

And to our city and surrounding communities.  Without such a strong manufacturing base here, I doubt we would have survived the first 20 years, let alone 100! … Thank you, Cincinnati.”

For any additional information or to learn more about the Olberding Brand Family please contact:

P.J. Katien, Director of Marketing & Strategy (513) 675-7483


Phototype Engraving Company (now doing business as the Olberding Brand Family), founded in 1919, is located at 2141 Gilbert Avenue in Cincinnati, OH.  It is one of the longest running, independently owned brand-building companies in the US. We employ over 300 account managers, strategists, designers, production artists, graphics application and workflow specialists, programmers, color scientists and printing experts in offices through-out the US, Europe and Asia.

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